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But people did it. There are few really new ideas in the old game of financing newspapers and persuading people to buy them.
When Hindi newspapers sought to energetically develop classified advertising relevant to local pages and began to woo new readers with gift schemes and price incentives, they were simply drawing upon old tricks developed by some of the world's best-known newspapers. And doubtless giving them an original spin. It is difficult to imagine either the Daily Mail or The Times tempting newspaper subscribers with a plastic chair, as the owners of Danik Bhaskar spent Rs 15 million doing, CQ Press Your definitive resource for politics, policy and people.
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